Good Thing Viacom Kept Paramount; Storied Brand A “Natural” For Growing OTT Service, Says CEO Bob Bakish

Good Thing Viacom Kept Paramount; Storied Brand A “Natural” For Growing OTT Service, Says CEO Bob Bakish

ViacomCBS CEO Bob Bakish Tuesday called Paramount, “one of the most storied brands in Hollywood” and a “natural choice” of name and content machine for its fast-growing OTT service in a rebrand announced this morning. Previous Viacom CEO Philippe Dauman wante…

ViacomCBS CEO Bob Bakish Tuesday called Paramount, “one of the most storied brands in Hollywood” and a “natural choice” of name and content machine for its fast-growing OTT service in a rebrand annou… [+2768 chars]

Read full article | Read comments

0 comments

More entertainment news