Mr. Peanut's fiery end turns into social gold for Planters

Mr. Peanut's fiery end turns into social gold for Planters

Kraft Heinz decision to say goodbye to Mr Peanut garnered media attention that far outweighed the cost of a Super Bowl spot.

Kraft Heinz has scored the first coup of the Super Bowl advertising season, generating blanket news and social coverage with a video featuring the apparent death of its 104-year-old brand icon, Mr. Peanut. The ad, which also includes actors Wesley Snipes and… [+1756 chars]

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